If your website is already ranking high on Google and you want to ramp up your click-through and conversion rates, then I've got another free tool you need to get on your website immediately. Let me introduce to you, HotJar. HotJar is a very powerful tool with a lot of useful features but the one I am going to talk to you about today is the heatmap.
Heatmaps show you exactly where customers on your website are clicking and how long it takes them to find what they are looking for. A heatmap is very simple to understand, and HotJar's website is full of easy to follow guides. So how is a heatmap going to help you keep customers on your website? By giving you an insight into what your customers are doing when they are on your website. When you are able to see how a typical customer interacts with your website layout, you can tailor the user experience to make it easier for your customers to get where they want to go. It's well known in the web design and marketing world that a website has about 5 seconds to capture the user's attention before they leave your website and go to someone else's.
If you need help setting up your HotJar account or understanding your heatmap, I am always available for a consultation. You can reach me by phone or email: (805) 665 9093 or firstname.lastname@example.org. I use HotJar on my site, so I'll know if you don't click.